I was tasked with creating a logo and wordmark for a software product that connects web applications together, simplifying people’s lives. The client had some great ideas for me to work with - weaving, tying, connecting.

While brainstorming, I was very drawn to the simplicity in connecting this software would be providing to it’s customers and focused on that specifically. We ended up with this very simple and recognizable logo and accompanied it with a modern, clean typeface. The client also requested to keep the logo in shades of black, white and gray to keep rolling with the simplicity aspect.